Everyone seems to be making major life changes lately. It’s only natural that during a pandemic of this scope and scale, we realign our priorities. We focus on what’s important to us. If there’s anything positive to come out of the past 10 months, it’s this.
Well, now we know.
I don’t just mean the results of this election.
Now we also know a little bit more about the state of our culture. And it’s not great.
Turnout was supposed to be the solution, but in actuality it revealed that 70M people approve of the past…
In the publishing world, most agents won’t even consider a prospective author without an established platform. Same goes for the music industry. Without a platform, you are simply not worth the risk to them. …
You love what you do. It’s your passion. You’ve devoted every waking moment to your craft — be it writing, music, or visual art. You find yourself thinking about it all the time, capturing ideas, sketching concepts, and planning projects. It’s invigorating. In some ways, you may feel like…
There’s a myth that creativity and business don’t mix. That creatives can’t be good at business, and that business can’t be creative. I think that the opposite is true:
There are a set of new business principles that fly in the face of the lessons I learned when I was in the corporate world. These principles are often relegated to the back row, because conventional wisdom cements the status quo every day.
Business is still about relationships —…
Marketing is different now. This is great news for smaller players like you and me. The old “spray and pray” model of marketing never fit well with us anyway — it was expensive and ineffective.
There’s a good reason that traditional marketing often feels “icky” to small business owners…
Anyone who has watched any sport with me knows that I love the defensive game. It doesn’t matter what sport — it’s fascinating to me. From the pitcher’s mound in baseball to incredible catches by Jackie Bradley Jr. out in center field, I love it. …
The customer relationship is different now. Consumers have a lot more information at their fingertips. The way they communicate has changed. Their expectations have increased. In short, they have more power.
While this might seem scary to some businesses, I would argue that as small business owners, this puts us…
Marketing is more than just creating awareness about your business. If it were that simple, then all you would need to do is to generate attention in order to create success.
Your business exists to solve a problem. In order for you to find and connect with customers, there are…
