Unlearning Marketing’s Awful Lessons

Why we need more writers and fewer “marketers”

You are a great writer, Christina — which means you can be a great marketer. You have 90% of the skill set if you can write.

Soft-Touch Marketing Is More Respectful — and More Effective (Episode 103 of Marketing Without the Marketing)

It requires that we unlearn some of the “conventional wisdom” about marketing. For instance, that marketing is no longer a campaign — it’s an ongoing set of relationship-building activities.

  • Ditching the shortcuts and putting in the real work of real connections
  • Earning more reader loyalty and advocacy — instead of “eyeballs”

Written by

Writer, Educator, Musician. Trying to listen more than I speak. http://mboezi.com/now

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