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The New Customer Relationship

Counterintuitive Lessons from Mentors and Mistakes

Trust Comes Before a Transaction

Earning Customer Loyalty Is an Organic Process

It’s Not About What You Get — But What You Give Instead

How to Make Contracts Low-Risk and High-Upside for the Customer

Why I Don’t Sign NDAs and Why You Shouldn’t Either

The Customer Is in Control

Exercise 1: You as a Customer

Exercise 2: Me as a Customer

To Learn More / Go Further

What Content Strategy Teaches You About Business (Podcast)

How to Start a Business: A Case Example (Free Online Course)

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Written by

Writer, Educator, Musician. Trying to listen more than I speak. http://mboezi.com/now

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