deceptive marketing practices, deceptive marketing, bad marketing practices, bad marketing, clickbait
deceptive marketing practices, deceptive marketing, bad marketing practices, bad marketing, clickbait

Taking a Stand Against Deceptive Marketing Tactics

After a few weeks “off” over the holidays and new year, I’m back at the mic this week with a brand new season of Marketing Without the Marketing for 2017. The first episode of the new season is called, “A New Direction for Medium: Can Ev Williams Save the Web?

  • Content farms: Pools of penny-a-word freelancers writing cheap content to trick search engines.
  • Attack bots: Swarm around a topic or keyword with the intent to drown out a conversation.
  • Click farms: Armies of people paid to click links to mimic a successful post or site.
  • Plus a ton of other stuff: Spammy automation, pop-ups, “hide-the-opt-out,” and so on.

What Can We Do About It?

People buy from whom they trust. In today’s world, awareness is cheap. Anyone can pay for attention. But trust is precious. Trust takes time. And it starts with respect.

What Can I Do About It?

I like to think that I do my small part in fighting against deceptive marketing tactics — by teaching small business owners (including writers and other creative professionals) how to do better marketing. No lies, no tricks, no whitewashing. Just forming honest connections with their customers.

Where to Start: Ask My Audience

If you want a good place to start, here are last season’s top 5 posts — the ones my listeners downloaded the most:

  1. How to Create Brand Advocates
  2. Building Your Online Authority
  3. Optimizing Your Content for Searchability and Discoverability
  4. Social Media Strategy for Brick and Mortar Businesses: Interview with Laura Nunemaker
  1. The Three Core Elements of Content Marketing
  2. How to Run a Successful Kickstarter Campaign: Interview with Bruce Myren
  3. Ideas vs. Execution
  4. The 3 Types of Content Every Small Business Needs
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Written by

Writer, Educator, Musician. Trying to listen more than I speak. http://mboezi.com/now

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