Refocusing (When Focusing Is Difficult)

Listening, Learning, and Some Unlearning Too

Everyone seems to be making major life changes lately. It’s only natural that during a pandemic of this scope and scale, we realign our priorities. We focus on what’s important to us. If there’s anything positive to come out of the past 10 months, it’s this.

As I mentioned in last week’s post, I’ve been doing a lot of thinking myself. Trying to do more listening, more learning, and more unlearning. What’s my contribution? What can I do that’s worthwhile in moving the culture forward?

The results is that I’ve amended my focus a bit in the podcast. Here’s a little background on why. My contention is that in today’s world, it will be impossible to create positive change without a better and clearer expression of society’s best ideas. In other words, better marketing. Of course, I mean the type of marketing that I’ve talked about in 180+ episodes — done with empathy and respect for the recipient. There are two ways I want to attack this:

1) Better Media Literacy

Looking at our culture’s current slogans through a media lens. Unpacking their meaning, auditing what works and what doesn’t — and why. This will help us all get better at 1) assessing the media we consume and 2) getting better at…