Image for post
Image for post

Phase 2 of the Resistance to Social Media

So you’re going to use social media to promote your business? Great — I love to hear that. I’m such a proponent, especially when it’s one part of a cohesive content strategy. If you get it right, you’re making efficient use of all your content, using it to form valuable connections with your online audience.

OK, I’m going to try social media for my business, but I’m going put in the smallest amount of effort into it as possible.

Watch the video to hear more about this:

Image for post
Image for post
WATCH THE VIDEO: Click the link referenced above.

Getting Past the Resistance

The reasons I hear (or uncover) most often are:

  • Persistence. Didn’t stick with it long enough.
  • Patience. Didn’t give it enough time.
  • Content. Didn’t get the nuances right.
  • Timing and frequency. Posted too much or too little.
  • Broadcast mindset. All output rather than bi-directional.
  • The science is that it’s like a experiment, where you are constantly adding new stimuli into environment, observing the results, and iterating.

Written by

Writer, Educator, Musician. Trying to listen more than I speak.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store