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Phase 1 of the Resistance to Social Media

In talking to prospective clients, I hear resistance to social media all the time. The source of this resistance is very simple: Is the input of time actually going to yield a result? That’s fair. You should measure everything in your business against that standard.

The Two Phases of Resistance to Social Media Marketing

In my view, there are two phases of resistance to social media in particular, and content marketing in general:

  • Phase 2: It’s not working. This is about the HOW — and the level of commitment while you’re in it.
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WATCH THE VIDEO: Click the link referenced above.

Remove the Fear and Start Connecting

Social media isn’t the point — storytelling is. Connecting is. These are just platforms to connect. Just like phone, e-mail, and texting. It’s what you do with it that matters.

Written by

Writer, Educator, Musician. Trying to listen more than I speak.

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