As the value of attention goes up, ads aren’t worth the trade-off anymore.

With more and more control is shifting to the consumer, I wouldn’t bet on a strategy that relies on cheap attention or mistaken clicks. Creating something valuable is better than creating something adjacent to valuable.

For us consumers, its time to take a stand against deceptive marketing tactics.

Writer, Educator, Musician. Trying to listen more than I speak. http://mboezi.com/now

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