No Emotion in Yesterday’s Metrics

How many people saw our ad? How much revenue came in this quarter? Here’s the problem: Awareness is too easy to measure, and ROI is too simplistic. Yesterday’s metrics. Today’s consumer behavior has evolved. Much of the “business world” still relies on lagging indicators rather than measuring the things that matter: Trust, loyalty, advocacy.

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Writer, Educator, Musician. Trying to listen more than I speak. http://mboezi.com/now

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