It drives me crazy, seeing creative people produce great work that goes nowhere. Writing memorable books, producing amazing music, and creating stunning visual art — only to have them ignored.
Throughout my long career in publishing, I saw countless failures. Everyone could do their job — the author, the editor, marketing and sales — and the book could still fail.
Today, there are no more excuses for this.
Why? You can go directly to your fans now.
But with all this opportunity and direct access, why do creatives still struggle?
It turns out that there are a few common roadblocks. Earlier this year, my business partner Dave Kusek and I conducted a survey of a few hundred creatives, and the same issues came up over and over again. If you want to learn what your roadblock is, Dave and I created a short video and a quick 2-minute survey to help you.
Watch the video: http://createbiz.com/fix
After 2+ years of work, I’m finally launching my CreateBiz training program this week. It’s is a complete online course: 42 video modules with dozens of worksheets, templates, and strategic assignments to help creatives break free of their particular roadblock and build an audience using the principles of content marketing.
For a little more about why I wanted to create this course — this week’s episode of my podcast pulls back the curtain to talk about it, and answers the most common question we get:
“Why did you group writers, musicians, and visual artists into the same course?”
Listen to Episode #99 in iTunes: I Am Tired of Seeing Creatives Fail
I don’t ask often — but please share this with any writers, musicians, or visual artists whom you think might benefit.
If you want a quick blueprint, we also produced a checklist of action items for you to get started with content marketing, called A Guide to Marketing Your Creative Work.
Download it here: http://createbiz.com/ebook
Published July 11, 2017 by Michael Boezi.
Originally published on controlmousemedia.com.